WOMMA Response to Fyre Festival Disclosures

Stephanie Bankhead All Things WOMM 0 Comments

Important Message from Spike Jones, WOMMA Board Chair Greetings WOMMA Family, You have undoubtedly read and heard about the recent debacle that is the Fyre Festival. The wake of destruction is a wide one. And while we watch the aftermath playout on social media, in the press and in court, I wanted to touch base on a couple of things …

The Unmetric Brand Report (Vol.5)

Unmetric All Things WOMM 0 Comments

This is a sponsored nine-part content series from Unmetric looking back at engaging social media campaigns. Keeping up with what is going on in the social media sphere is no easy task. There’s a new topic or a fad that crops up every hour of every day. While some trending topics and events like April Fool’s Day are easy game …

New Member Spotlight: Influenster

Team WOMMA All Things WOMM 0 Comments

  About Influenster Influenster is a product discovery and reviews platform that helps more than 3 million socially savvy consumers find and test new products as well as get advice to making better shopping decisions. With over 14 million reviews on our platform (99% of them not generated from product trials), consumers use Influenster to explore the latest products, gain …

TALK Tour Austin 2017

Team WOMMA All Things WOMM 0 Comments

This is a free event and space is limited. Truth #1: McKinsey & Company found that companies are 56% more profitable when women hold executive positions. Truth #2: Stanford University found that 57% of women leave the workforce. How can we reconcile these two facts? And how can we shift the trajectory of the future? This panel of women in …

How to Create Content for a B2B Brand

Unmetric All Things WOMM 0 Comments

In the world of digital marketing, the crux of any strategy is content and sharing relevant information. Whether it’s blog content, videos, Slideshares or even simple images, it’s all about creating content that is relatable and easily consumable. On social media in specific, content needs to be conversational, engaging and brief. While brands from ‘sexier’ industries have no trouble creating …

World Economic Forum and the Future of Healthcare

Blake Cahill All Things WOMM 0 Comments

The World Economic Forum Annual Meeting in Davos-Klosters remains the foremost creative force for engaging the world’s top leaders in collaborative activities to shape the global, regional and industrial agendas for each year. For those that don’t know, WEF is attended by an elite group of international influencers and leaders from the world of business and politics. This list is …

The Unmetric Brand Report (Vol.4)

Unmetric All Things WOMM 0 Comments

March Madness is not just for college basketball enthusiasts. Brands too joined in on the conversation and won a lot of love on social media. Here, we take a look at some of the top posts by brands around this event. If we were to name a winner among the posts we analyzed, it would be The University of Northern …

New Member Spotlight: Collectively

Team WOMMA All Things WOMM 0 Comments

Collectively is a pioneering influencer marketing agency connecting brands with the most creative voices on social media. The output of our work is digital word of mouth marketing and advocacy designed to build brands online and off. With 50 employees and offices in San Francisco and NY, our team is comprised of the best and brightest talent drawing from traditional …