Wrestling with Questions of Ethics

Harvey Morris All Things WOMM 0 Comments

One of the more important sessions at last week’s WOMM-U conference was on Ethics, Endorsements, and Your Next WOMM Program. Paul Rand, WOMMA’s Ethics Chair, and Anthony DiResta, former regional Federal Trade Commission (FTC) Director, discussed impending changes to FTC guidelines on testimonials in advertising.

Specifically, the FTC is seeking to ensure Advertisers and Bloggers are 100% transparent and always disclose when a blog post is being sponsored.

Recap: Disney presentation

Harvey Morris All Things WOMM 0 Comments

On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference.
Below is a recap of a presentation from the conference.

Presentation:
Disney: Lessons Learned Using Social Media

Presenter said:
Duncan Wardle, Vice President, Global Public Relation at Disney, stressed the importance of marketing WITH consumers and not AT consumers.

Recap: YouTube presentation

Harvey Morris All Things WOMM 0 Comments

On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference.
Below is a recap of a presentation from the conference.

Presentation:
Maximizing Online Video for Marketing Success

Presenter said:
Jeben Berg, creative director of Cross Platforms Solutions at YouTube & Google, threw out some startling stats about YouTube …

Recap: Yelp presentation

Harvey Morris All Things WOMM 0 Comments

On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference.
Below is a recap of a presentation from the conference.

Presentation:
Yelp: Empowering Consumers with Local Knowledge

Presenter said:
In kicking-off the Word of Mouth Marketing Association’s WOMM-U Conference, Geoff Donaker, chief operating officer at Yelp, said, “The Genie is out of the bottle.

Fast Follow-Up from WOMM-U

Harvey Morris All Things WOMM 0 Comments

Expect lots of tid-bits to be shared from WOMM-U 2009. But first, here is list of immediate recap information.

1. Interviews with presenters and attendees (from BlogTalkRadio)
2. In-depth Blog coverage (from Josh Hallet of Hyku)
3.

WOMM-U | Brands Social video ditty

Harvey Morris All Things WOMM 0 Comments

Last night at WOMM-U, Gary Spangler from DuPont hosted a conversation for brand marketers learning to better navigate the social media waters. John Andrews, Wal-Mart’s Sr. Manager of Emerging Media, led a brands-to-brands conversation about lessons Wal-Mart has learned from its social media endeavors.

The 10-10-10 Consequences Model

Harvey Morris All Things WOMM 0 Comments

Suzy Welch, business writer, has an intriguing way to quickly analyze the consequences of decisions. When faced with making difficult choices, Suzy will 10-10-10 it. Meaning, she will take a few moments to consider the consequences of a decision that may occur in the next 10 minutes, 10 months, and 10 years.

Suzy’s 10-10-10 model is a simple (and smart) way to analyze immediate, short-term, and long-term consequences of a decision.

Friends Trust Friends

Harvey Morris All Things WOMM 0 Comments

Not that any of us should be surprised, but “Recommendations by Friends” tops the list of most trusted information sources as measured by eMarketer.

However, the disparity in the trustiness of “Recommendations by Friends” as compared to other forms of media from Western European and Asia Pacific countries may surprise us.