SUMMARY | WOMMA’s Disclosure Webinar (Sep 14)

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BACKSTORY
This fall, the Federal Trade Commission (FTC) will release updated guidelines on endorsements used in advertising and marketing. Current guidelines were last updated long before the Internet became an irreplaceable communication/networking channel and before marketers understood the irrefutable power of word-of-mouth marketing.

The FTC works to protect consumers from being influenced by unethical, untruthful, and unscrupulous business practices.

WOM at WORK #2

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Here’s another example of a company following WOM TRUTH #11: A Company’s Personality is its Best Form of Advertising.

Mighty Fine Hamburgers in Austin, TX showcases its unique personality in practically every customer touchpoints.

WOM at WORK 2

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In an earlier post I shared WOM TRUTH #11: A Company’s Personality is its Best Form of Advertising. Using Word of Mouth activities in this way is about designing a business to showcase its unique personality in ways customers are compelled to tell others about.

Two Takes on Disclosure

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U.S. News and World Report asks, “Should blogger sponsorship deals be regulated?” Robert Weissman from Commerical Alert argues for regulated disclosure. Paul Rand, president-elect of WOMMA, presents the case for voluntary disclosure.

A Talkable Brand is…

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WOMMA recently announced its 2009 Summit in Las Vegas on Nov. 19 & 20. The conference theme is CREATING TALKABLE BRANDS using the original social media (word of mouth) and digital social media (online stuff).

The conference agenda is still being put together.

What Gets Measured Gets Manufactured.

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Trending Topics on Twitter are viewed by marketers as a success measurement.

Positive Online Reviews are viewed by marketers as a success measurement.

Search Engine Optimization is viewed by marketers as a success measurement.

Yet, each one of these success measurements can be manufactured.

PQ Media WOM Forecast Report

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Did you see this? PQ Media has released its second Word of Mouth Marketing Forecast Report. The report offers a deep dive into the size, scope, and growth of the Word of Mouth Marketing industry.

It’s a hefty read at 115 pages.