How Patagonia Turned Environmental Policy into a Word of Mouth Moment

Kevin Knight All Things WOMM 0 Comments

In the wake of President Trump’s reduction of national monuments in Utah, Patagonia has generated a word of mouth swell that should be the envy of any brand looking to deepen its connection with its consumers and orchestrate authentic word of mouth marketing. If you’ve been on Facebook, Instagram, or Twitter this week, you’ve likely seen screenshots and posts showcasing …

Navigating the “Age of Uncertainty” with Consumer Protection Enforcement

Elizabeth Kerns All Things WOMM 0 Comments

Consumer protection is an ever-changing landscape permeating virtually every company and industry. Rules, regulations and the means to enforce them are constantly shifting while technology continues to improve. The speakers at this event represented both local and national government associations, as well as large national companies. Speakers from the Office of Attorney general, CFPB and the FTC contributed insight on protecting …

WOMMA #TALKInfluence Marketing NYC

Aliza Freud All Things WOMM 0 Comments

Influencer marketing is experiencing explosive growth.  It is also an ever-changing industry.  The people, the social platforms, the measurement all continue to evolve. That’s why it is important to continue the dialog on effective practices and latest trends.  WOMMA’s Talk Influence Marketing event in New York on October 26th gave participants the opportunity to hear insights and lively discussions on …

DACA: Should Your Brand Take A Stand?

Natalie Boden All Things WOMM 0 Comments

Last week I gave a presentation to the WOMMA Influencer & Advocacy Marketing Council on DACA and Brand Activism. It was an opportunity to give members an overview of what DACA is, why it’s different and what implications there are to taking a stand. Established by the Obama administration in 2012, DACA, which stands for Deferred Action for Childhood Arrivals, …

The Unmetric Brand Report: WOMMA Member Campaigns We Love (October 2017)

Colt Dillard All Things WOMM 0 Comments

Getting through to the target audience is a great priority for brands on social media. Paid efforts go a long way in ensuring that branded content reaches a specific number of people. However, brands can’t bank on paid efforts alone. This is where shares and retweets matter. Moreover, content that is shared by someone you know has more credibility than …

Recent FTC Actions Signal Heightened Scrutiny for Social Influencer Campaigns

Linda Goldstein All Things WOMM 0 Comments

  Last week, the FTC sent shock waves through the marketing community when it announced its first ever complaint against two individual social media influencers. The targets, Trevor “TmarTN” Martin and Thomas “Syndicate” Casssel, allegedly operated csglotto.com, an online gambling site that allowed players to gamble using skins from the multi-player game “Counter Strike” as virtual currency. Both Martin and …

The Unmetric Brand Report: WOMMA Member Campaigns We Love (September 2017)

Colt Dillard All Things WOMM 0 Comments

Getting through to the target audience is a great priority for brands on social media. Paid efforts go a long way in ensuring that branded content reaches a specific number of people. However, brands can’t bank on paid efforts alone. This is where shares and retweets matter. Moreover, content that is shared by someone you know has more credibility than …