DACA: Should Your Brand Take A Stand?

Natalie Boden All Things WOMM 0 Comments

Last week I gave a presentation to the WOMMA Influencer & Advocacy Marketing Council on DACA and Brand Activism. It was an opportunity to give members an overview of what DACA is, why it’s different and what implications there are to taking a stand. Established by the Obama administration in 2012, DACA, which stands for Deferred Action for Childhood Arrivals, …

The Unmetric Brand Report: WOMMA Member Campaigns We Love (October 2017)

Colt Dillard All Things WOMM 0 Comments

Getting through to the target audience is a great priority for brands on social media. Paid efforts go a long way in ensuring that branded content reaches a specific number of people. However, brands can’t bank on paid efforts alone. This is where shares and retweets matter. Moreover, content that is shared by someone you know has more credibility than …

Recent FTC Actions Signal Heightened Scrutiny for Social Influencer Campaigns

Linda Goldstein All Things WOMM 0 Comments

  Last week, the FTC sent shock waves through the marketing community when it announced its first ever complaint against two individual social media influencers. The targets, Trevor “TmarTN” Martin and Thomas “Syndicate” Casssel, allegedly operated csglotto.com, an online gambling site that allowed players to gamble using skins from the multi-player game “Counter Strike” as virtual currency. Both Martin and …

The Unmetric Brand Report: WOMMA Member Campaigns We Love (September 2017)

Colt Dillard All Things WOMM 0 Comments

Getting through to the target audience is a great priority for brands on social media. Paid efforts go a long way in ensuring that branded content reaches a specific number of people. However, brands can’t bank on paid efforts alone. This is where shares and retweets matter. Moreover, content that is shared by someone you know has more credibility than …

The Unmetric Brand Report: Social Media Campaigns We Love (July 2017)

Team WOMMA All Things WOMM 0 Comments

Here are some general stats from the social media performance of WOMMA member brands that have an active social media presence. The brands we analyzed include American Express, Behr, Burger King, Coca-Cola, GoDaddy, Honda, IBM, Miller Lite, Nissan, Philips, Smuckers, Teach for America and Under Armour.   On average, these brands posted 20 times to Facebook, 19 times to Instagram …

TALK Influence @ New York 2017

Team WOMMA All Things WOMM 0 Comments

Join 100 of your peers on October 26th in downtown New York for an invitation-only, half-day event showcasing top social marketing leaders, leading brand case studies, the latest trends, and new marketing technologies. This is a free event and space is limited.         The WOMMA TALK Tour is an invitation-only series of half-day events that showcase the …