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Case studies submitted should:
* Be shorter than 300 words. Give as detailed a description of who/what/when/where/how as you can in 300 words
* Be written from the client perspective
* Be free of blatant self-promotion. Blatantly self-promotional text will be removed and case studies that are overtly self-promotional will be rejected
* 100% ethical Include a short title
* Tell us what you did and how you did it. Problem and solution.
* Credits should include: client, agency, budget, date of campaign, contact name, one client logo and one agency logo (120px x 90px max.).
* Include a link to an extended version of case study (optional)
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Writing a case study is easy:
Keep the focus on your client or consumers. Ask yourself questions that frame the situation from their perspective. What goals did the client want to accomplish? What problems for the consumer were solved? Participation in WOMMA's Case Study Library is open only to WOMMA members. Individual vendors and agencies can only submit one case study under their own name. Additional case studies should be submitted under clients' names. Beyond the minimum standards, judges will be looking at a variety of factors, including:
Flair -- Have you done something buzz-worthy with WOM?
Freshness -- Did you recycle, or was your idea genuinely new?
Cost -- Did you spread the word without breaking the bank?
Reach -- Did people tell their neighbors or their neighborhoods?
Problem solved -- Getting people talking is one thing, solving the client's problem is another. Did your campaign solve the problem?
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Special Note on Ethics
Ethics violations are grounds for disqualification. Period.
The Wommie Awards were created to celebrate and recognize amazing word of mouth campaigns and the fabulous people who create them.
Unethical WOM should never be rewarded.
Final Notes
Ethical guidelines should be inserted where appropriate. For example, a case study on creating an evangelism program should include an ethical guideline such as, "Be sure to use only firms that require participants to disclose who they're working for." All case studies will be published at WOMMA's sole discretion, and we reserve the right to reject submissions for any reason. WOMMA also reserves the right to edit entries for content and style. By submitting a case study, the author gives WOMMA the right to use it as we see fit, in WOMMA's Case Study Library as well as in future WOMMA marketing materials, etc.
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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