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WOMMA's Case Study Library:

Word of mouth marketing encompasses an amazing diversity of techniques to get people talking. Whatever the ultimate goal of a marketing initiative, there's sure to be a word of mouth technique that fits.

WOMMA's Case Study Library is a how-to resource intended to help you gain a better understanding of the different types of word of mouth marketing that exist, as well as how to put them to work for you. We're showcasing the best work from the best marketers, giving the people who create noteworthy word of mouth campaigns the recognition they deserve and providing an educational tool for those who want to learn a little more about this thing called WOM.

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Automate Word of Mouth Marketing	Create a Viral Campaign	Product Placement/Seeding/Sampling
Content Sharing	Create an Evangelism Program	Provide Excellent Customer Care Service
Create Pass-Along Tools or Objects	Establish a User Community	Use an Evangelism Service
Create a Blog	Generate Buzz	Work with Consumer Generated Media
Create a Cause	Influence Your Influencers	Work with Nonprofits
Create a Customer Reference Program	Interact with Bloggers	Work with Online Communities
Create a Fan Club/Loyalist Community	Organize Street Teams	Work with Online Video
Create a VIP program	Pre-Product Launch Marketing	Work with Social Networks

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		Webinar Library Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars. Visit the Library

		WOM 101 Learn the art and science of creating effective marketing programs that get customers talking. Download PDF

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		Metrics Best Practice Guidebook Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics. Download & Comment

Case Studies

Read about companies that do it right.

Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more...

Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more..