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The WOMMA Brands Council is a learning community for all brand marketers in WOMMA who want to help their companies navigate the complex waters of word of mouth and social media marketing.
Once a month WOMMA will host an hour-long open conference call for Brands Council members to share with each other their successes, challenges, questions, and answers to Word of Mouth and Social Media marketing issues they experience. It’s an open forum for brands by brands.
John Moore from WOMMA will host the call and the agenda will be loose. A main topic will be offered to help frame the hour-long conversation and occasionally, there will be a guest or a panel of guests to help drive the conversation. |
Discussion topics will range from selling word of mouth programming internally to navigating common legal issues associated with social media to using the best online tools for connecting brands with customers. Ethical issues and success measurements will also be addressed.
The price of admission for WOMMA members to these Brands Council Open Calls is participation.
(The more we share, the more we all will learn.)
Impact of Influentials
Tuesday, February 23, 2010
Time: 2:00 PM - 3:00 PM CST
Who: For Brand and Nonprofit Members Only
Cost: Free
Register Here: https://www2.gotomeeting.com/register/714288699
Influentials are among us. They are known as thought-leaders, trendsetters, mavens, sneezers, etc. Influentials can help spark word-of-mouth conversations leading to a tipping point of sales success. However, It’s not easy for marketers to identify influentials and measure the impact of their influence. Join us as Idil Cakim, VP of Interactive Media at GolinHarris and author of “Implementing Word of Mouth Marketing” (Wiley, 2010), shares her views on “The Influence Factor” and how brands can engage, monitor, and measure influencer marketing programs.
John Moore, WOM Enthusiast for WOMMA
JohnMoore@WOMMA.org
Blog: AllThings.WOMMA.org
@WOMMAJohn
John Moore is putting his marketing where his mouth is as WOMMA’s in-house evangelist for all things word-of-mouth. Having spent a good part of his marketing career at two brands built upon word-of-mouth, Starbucks Coffee and Whole Foods Market, John knows the power of using WOM to drive sales and build brands.
At WOMMA, John serves as a WOM advocate by educating and motivating businesses to use word-of-mouth marketing effectively and ethically. He is also a spokesperson for WOMMA, addressing hot-button topics covered by traditional media and discussed in conversations happening in the online social media world.
John lives, works, drinks craft beer, and enjoys smoked brisket from his bunker in the badlands of Central Texas. (Otherwise known as Austin.)
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March 2010
Brands Council Webinar:
Customer Loyalty Through Social Media |
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February 2010
Brands Council Jam Session
with John Moore: Impact of Influentials
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January 2010
Brands Council Webinar: Implementing a Digital Strategy Across a Decentralized Brand, Franchise Organization
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Brands Council Jam Session with John Moore: Customer Service Is The New Marketing
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December 2009
Brands Council Jam Session with John Moore: The Revised FTC Guidelines: Practical Answers to Critical Questions |
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November 2009
WOMMA Summit 2009: Brands-only events and discussion at the offical Word of Mouth Marketing Summit. |
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Brands Council Jam Session with John Moore: The Internal Sell: Getting Buy-In for Your Next WOM Program |
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September 2009
Brands Council Jam Session with John Moore: From Lone Wolf to Leader of the Pack. |
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Brands Council Jam Session with John Moore: The discussion will be a breakdown of the ROI and other measurements of word of mouth & social media measurement. |
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