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Thursday, September 30
PETCO: Creating a Community That Sells Products
John Lazarchic, Vice President, E-Commerce, PETCO
You’ll Learn:
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How PETCO defines and measures community effectiveness
across multiple campaigns and platforms· Why aligning with corporate goals helps guard against “ghost towns” and improve ROI |
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Key differences between communities that impact business-driving metrics and those that don’t |
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Tuesday, August 24
USAA Webinar
Tom Vaughn, Director of Social Media at USAA
As a social media leader in the financial services industry, USAA has made great strides toward integrating social and community programs into the company’s overall strategy. Find out how USAA is leveraging online communities, user-generated content and customer service in social channels to strengthen relationships and increase engagement with its members. |
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Tuesday, July 20, 2010
Using Offline and Online Tools to Engage Wow Bao
Geoff Alexander, VP at Lettuce Entertain You Restaurant
Hot Asian Buns! As more and more restaurants seek to increase revenue with drive-thru, takeout and delivery services, ordering options are fragmenting as quickly as social media is growing.
Please join us as Geoff Alexander, VP at Lettuce Entertain You Restaurant Group, talks about how WOW BAO is using offline/online tools to streamline operations while enabling customers to order when, where, and how they want. |
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April 2010
From Faceless to FANtastic
Ekaterina Walter, Intel
Marketing the Web 2.0-way is not just about capturing eyes and ears; it is about capturing and sustaining the hearts and minds of your most passionate customers. Most corporations build Facebook fan pages and think they’re done; they leave them to gather dust and attract irrelevant comments from online attention seekers.
But brands that use social networks like Facebook well, have an opportunity to leverage the relationships with the truly passionate fans who take the time and energy to visit the brand fan page and invite the brand back into their own social network. |
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Thursday, March 25
Social Driven Business Transfomation
Pauline Ores, IBM
Pauline Ores, from IBM will share how IBM is developing a foundational program focused on people (developing internal communities, improving marketing skills and training) and data/applications(enterprise social media research) as the foundation for community-led cross-enterprise execution program.
Pauline will provide an overview of:
• Unique B2B and WW enterprise challenges
• Creating a WW social marketing community via annual summits and monthly dialogs
• Developing a foundation via a social media research program, from evaluating vendors, developing a federated funding model and community mangement approach |
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Thursday, January 28
Implementing a Digital Strategy Across a Decentralized Brand, Franchise Organization
Heather Oldani, Director, Communications McDonald’s USA
Heather Oldani from McDonald’s will share how a cross-functional team developed and then implemented across the US organization a digital strategy (including social media) that would engage customers with the brand both nationally and locally.
Oldani will overview:
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The decisions that led to the creation of the overall digital strategy - inclusive of the processes put into place across the national and localmarketing/communications/customer satisfaction channels |
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The functions within McDonald’s that played a key role in the development and ongoing activation of the digital strategy |
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The timeframe from development, communication and activation of the digital strategy |
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The process for ongoing implementation, montioring (including legal and FTC compliance) * Where the team is headed in the future… |
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Thursday, October 29
Gen Y Marketing & Social Media Risks for Employers
Scott Wilder, Group Manager, Small Business Online Communities, Intuit
William Denney, Co-Chair of the Business Technology Subcommittee of the Cyberspace Law Committee for the American Bar Association & Partner at Potter Anderson & Corroon LLP
Scott, co-author of Millennial Leaders, will share his learnings and experiences about marketing to Generation Y effectively.
Any marketer, product manager or social media guru needs to understand how to market and sell to this generation which makes up 18-30 year olds.
They are making a tremendous impact on our culture. Their entrepreneurial prowess and adventurous spirit have spawned countless successes in business. This generation has grown up with more technological advances than any prior group.
They process information in a unique manner. They have a distinctive way of managing their interests, their businesses, and their lives. And their power is a force to be reckoned with.
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Thursday, August 27
How Dell is Integrating Social Media into Our Business
Liana Frey, Director of Communities & Conversation, Dell
Dell has over two billion customer interactions each year. Liana Frey, Director of Communities and Conversations, will share Dell's learnings over the past two years as the company has embraced social media. She will provide examples of how Dell is empowering its customers to share their stories and ideas. You’ll hear how social media is organized, measured and, most importantly, what could be of interest to your company in the journey to enable customers to walk the hallways of your company. |
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Thursday, July 23
Yelp: Empowering Consumers With Local Knowledge
Geoff Donaker, Chief Operating Officer, Yelp
More than 20-million unique people use Yelp every month to decide which restaurant to visit, plumber to hire, hair dresser to use, and so on. Studies show person-to-person recommendations have far greater impact on a consumer’s purchase decision than nearly any other form of marketing. Yelp has capitalized on this fact by building a better online city guide that uses real reviews by real people. Learn as Yelp’s Chief Operating Officer shares lessons and actionable advice on how empowering consumers with local knowledge can drive sales and build brands. |
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Thursday, June 18, 2009
Groundswell: How Social Media Compels Your Brand
Josh Bernoff Vice President, Principal Analyst, Forrester Research
A groundswell is sweeping through your customers. They are using social technologies to take charge of their own experience and getting what they need - information, support, ideas, products, and bargaining power - from each other. This phenomenon - the groundswell - has created a permanent, long-listing shift in the way the world works.
Since publishing his book Groundswell: Winning in a World Transformed by Social Technologies a year ago, Josh Bernoff has coached many companies on how to turn the force of customers connecting to their advantage. During this talk, he'll share case studies about these companies' experiences and reveal strategies for accomplishing specific goals like listening better to your customers, talking with them, energizing them, and embracing their ideas - and most importantly, how to measure success and prove ROI and business value. |
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Thursday, May 21, 2009
Embracing Wikipedia: How to Understand a Movement in Public Collaboration on the Web
Jay Walsh, Head of Communications, Wikimedia Foundation
As one of the fifth most visited websites on the web, Wikipedia has become an undeniable force in how Internet users learn about brands and businesses. Increasingly, communications professionals want to know how their organization's information came to exist on Wikipedia. Who has a say in what makes it to the article (or articles) about your organization - more importantly, do you have a say?
Through review of specific cases we will examine the risks of attempting to circumvent the public voice on projects like Wikipedia, the safeguards in use by our volunteer community, the policies and rationale in place to preserve openness and transparency, and the importance of embracing trust and good faith on the internet. |
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Thursday, April 23, 2009
Learn What WOMMA has Prepared for the 2009 Brands Council PLUS FTC Changes & How They Will Affect How Brands Do WOM
Tony DiResta, Attorney, Reed Smith LLC
Paul Rand, President, Zocalo Group
John Bell, Managing Director, 360° Digital Influence
Gary Spangler, E-Business Leader, DuPont
Paul Rand, CEO of the Zocalo Group, WOMMA President-Elect, and chair of WOMMA's Living Ethics Project, and Tony DiResta of Reed Smith, LLC, a leading Washington attorney specializing in FTC issues, led a discussion focused on the emergence of Facebook and Twitter as word of mouth marketing tools and how they could be severely compromised if brand endorsers can be held personally liable for failure to disclose their relationships with advertisers.
In addition, the webinar focused on The WOMMA Ethics Code and how your company can and should adhere to the Code for your WOM practices. Plus, Gary Spangler introduced the Brands Council and we heard from John Bell about WOMMA's strategy for 2009. |
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November 17-19: WOMMA Summit 2010
First time to a WOMMA Summit? You'll want to stop by to get the 411 on all the happenings at Summit. And, meet your fellow industry colleagues to network!
Brands Only Orientation - Wed., Nov. 17 @1:30pm |
| Register Here!
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WOMMA Summit 2010
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October 2010
October 28: IBM Webinar
This webinar is for brand members of WOMMA only or brand clients of our agency members. Find out how to invite your clients by emailing Tarah@WOMMA.org.
“Social media – Twitter, LinkedIn, Facebook and the like – certainly have dramatically affected the way significant portions of the population interact with each other... |
| Register Here! |
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September 2010
September 30: Creating a Community That Sells Products
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You’ll Learn:
• How PETCO defines and measures community effectiveness across multiple campaigns and platforms· Why aligning with corporate goals helps guard against “ghost towns” and improve ROI
• Key differences between communities that impact business-driving metrics and those that don’t
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August 2010
USAA Webinar
As a social media leader in the financial services industry, USAA has made great strides toward integrating social and community programs into the company’s overall strategy. Find out how USAA is leveraging online communities, user-generated content and customer service in social channels to strengthen relationships and increase engagement with its members.
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July 2010
Brands Council Webinar:
Learn from Wow Bao and how used social tools to engage customers, build brand loyalty, and contribute to conumser conversations.
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April 2010
Brands Council Webinar:
Lessons from Intel: From Faceless to FANtastic – Real World Lessons on Effectively Engaging Your Facebook Fans
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March 2010
Brands Council Webinar:
Social Driven Business Transfomation
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February 2010
Brands Council Jam Session
with John Moore: Impact of Influentials
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January 2010
Brands Council Webinar: Implementing a Digital Strategy Across a Decentralized Brand, Franchise Organization
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Brands Council Jam Session with John Moore: Customer Service Is The New Marketing
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December 2009
Brands Council Jam Session with John Moore: The Revised FTC Guidelines: Practical Answers to Critical Questions |
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November 2009
WOMMA Summit 2009: Brands-only events and discussion at the offical Word of Mouth Marketing Summit. |
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Brands Council Jam Session with John Moore: The Internal Sell: Getting Buy-In for Your Next WOM Program |
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September 2009
Brands Council Jam Session with John Moore: From Lone Wolf to Leader of the Pack. |
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Brands Council Jam Session with John Moore: The discussion will be a breakdown of the ROI and other measurements of word of mouth & social media measurement. |
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