Community: For Brands, By Brands.
The WOMMA Brands Council is a learning community where marketers from Brands and Non-Profits share best practice advice on how to use Word of Mouth and Social Media marketing more effectively.
Through exclusive webinars and conference calls, the WOMMA Brands Council helps marketers learn what’s working today. Participants discuss and become smarter about core issues facing brand marketers, including: marketing mix integration, measurement, ROI, ethics, and selling programs inside the company.
Join us at the next WOMMA Brands Council event. Refer to the sidebar for a listing of upcoming events.
Ethical Leadership:
Protect consumers. Protect your brand.
WOMMA's Ethics Code helps define best practices, unacceptable practices, and baseline rules for word of mouth marketing.
Best Practices:
Helping you become a better WOM marketer.
WOMMA is the original resource for marketers who want to learn how to deliver more effective WOM marketing in a sustainable program.
Measurable ROI:
Standards that improve impact and accountability.
WOMMA helps translate complex concepts into industry wide standards and metrics that will provide you with the accountability you need to get buy-in from key stakeholders in support of your WOM programs.
Brand Council Members
|
Brands Council Leadership
Gary Spangler, Brands Council Leader, Corporate eMarketing, will be your host for a variety of events planned to help brands create their own roadmaps for Word of Mouth and Social Media Marketing. http://www2.dupont.com/Consumer/en_US/ |
|
|
Contact the Brands Council
In addition to Gary Spangler and Liana Frey, Tarah Remington, Director of Member Relations at WOMMA, is your point person for the Brands Council.
If you'd like to participate in webinars, learn more about the Brands Council, or have any other questions, don't hesitate to contact Tarah directly at 312.853.4400 x205
or email BrandsCouncil@WOMMA.org. |
|
|
|
|
| |
January 2010
Brands Council Webinar: Implementing a Digital Strategy Across a Decentralized Brand, Franchise Organization |
| |
Brands Council Jam Session with John Moore: Customer Service Is The New Marketing
|
| |
December 2009
Brands Council Jam Session with John Moore: The Revised FTC Guidelines: Practical Answers to Critical Questions |
| |
November 2009
WOMMA Summit 2009: Brands-only events and discussion at the offical Word of Mouth Marketing Summit. |
| |
Brands Council Jam Session with John Moore: The Internal Sell: Getting Buy-In for Your Next WOM Program |
| |
September 2009
Brands Council Jam Session with John Moore: From Lone Wolf to Leader of the Pack. |
| |
Brands Council Jam Session with John Moore: The discussion will be a breakdown of the ROI and other measurements of word of mouth & social media measurement. |
|
|
