Review, Preview

Deborah Holland All Things WOMM 0 Comments

As the year draws to a close, here’s a look back at some of the Significant Accomplishments of your organization over the past year and a preview of what’s on the horizon. 2016 was a pivotal year in which we concentrated on increasing member engagement, aligned our content and programming around WOMMA’s 3 content pillars – Influencer & Advocacy Marketing, …

Watchdogs may be watching you

The Watchdogs May Be Watching You!

Linda Goldstein All Things WOMM 0 Comments

As we prepare to ring in the new year, it may be a good time for brand marketers, agencies and other social influencer networks to take a fresh look at their policies and procedures for engaging social influencers. The FTC has made clear through its recent enforcement actions against Machinima, Lord & Taylor and Warner Bros. that marketers and their …

How to Effectively Leverage the Power of Mom Influencers

Veritas All Things WOMM 0 Comments

From Mom influencers to Moms being influenced, Moms rule the online world today and are paramount in driving brand preference. Moms still make over 85% of household purchase decisions and are more mobile and tech savvy than ever. They also spend more time online than any other group – talking, listening and acting as advocates for other Moms, including when …

The Unmetric WOMMA Member Brand Report: 10 Social Media Campaigns We Love (Part 1)

Unmetric All Things WOMM 0 Comments

This is a sponsored nine-part content series from Unmetric featuring social media campaigns of WOMMA members. Brands have had a pretty hectic week on social media with Thanksgiving, Black Friday and Cyber Monday. We took a quick look at some of the content from WOMMA members that won a lot of engagement on Facebook, Twitter and Instagram. Here’s a list …

The Social Marketers Axis of Evil (Part 1): Distraction

Shawn Miller All Things WOMM 1 Comment

This is a three part guest post by Shawn M. Miller, CXO at Smync and Author of The New Face of Your Brand: Social Brand Advocacy grows Business with Customer Community and Co-Created Marketing. Imagine standing on one of the striped lines on the 405 freeway in Los Angeles at 5 o’clock in the afternoon as thousands upon thousands of …

Data Data Everywhere

Connor Gallic All Things WOMM 0 Comments

When you think of influencer marketing, you probably think in terms of how many followers an influencer has, how many likes they get on a post, or how many views they get on their videos. This is the type of data that helps marketers choose what influencers they are going to work with. And there is also the question of, …

Meet the Newly Elected 2017 WOMMA Board of Directors

Harvey Morris All Things WOMM 0 Comments

WOMMA is proud to introduce the latest additions to our Board of Directors! The individuals were elected by our membership because of their involvement in the WOMMA community and overall dedication to the growth and preservation of the organization. The newly elected Board of Directors members for 2017 include Liz Caradonna, Elly Deutch, Danica Kombol, Leslie Marshall and Devon Wijesinghe. Congrats! …

WOMMY Awards and WOMM Hall of Fame: The Importance of Celebrating Successes

Deborah Holland All Things WOMM 0 Comments

Anticipation is building for the upcoming WOMM Hall of Fame and WOMMY Awards. This gala red carpet event will be held at Morningstar’s state-of-the-art theater in Chicago on Tuesday, November 15, 2016. It’s important to celebrate the best and brightest in word of mouth marketing to set an example of what can be achieved, to inspire others, and to thank …

Insightpool Master Influencer Marketing

Master Influencer Marketing With the Right Approach

Insightpool All Things WOMM 0 Comments

With Google reporting a 5000% increase in searches, Influencer Marketing has exploded in popularity – and it’s here to stay. With that popularity, though, there’s been a concurrent rise in misconceptions about what exactly it is. And with so many conflicting messages about the ‘right way’ to engage social audiences, you might feel like Influencer Marketing is impossible to master. …