TALK Tour Austin 2017

Team WOMMA All Things WOMM 0 Comments

This is a free event and space is limited. Truth #1: McKinsey & Company found that companies are 56% more profitable when women hold executive positions. Truth #2: Stanford University found that 57% of women leave the workforce. How can we reconcile these two facts? And how can we shift the trajectory of the future? This panel of women in …

How to Create Content for a B2B Brand

Unmetric All Things WOMM 0 Comments

In the world of digital marketing, the crux of any strategy is content and sharing relevant information. Whether it’s blog content, videos, Slideshares or even simple images, it’s all about creating content that is relatable and easily consumable. On social media in specific, content needs to be conversational, engaging and brief. While brands from ‘sexier’ industries have no trouble creating …

World Economic Forum and the Future of Healthcare

Blake Cahill All Things WOMM 0 Comments

The World Economic Forum Annual Meeting in Davos-Klosters remains the foremost creative force for engaging the world’s top leaders in collaborative activities to shape the global, regional and industrial agendas for each year. For those that don’t know, WEF is attended by an elite group of international influencers and leaders from the world of business and politics. This list is …

The Unmetric Brand Report (Vol.4)

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March Madness is not just for college basketball enthusiasts. Brands too joined in on the conversation and won a lot of love on social media. Here, we take a look at some of the top posts by brands around this event. If we were to name a winner among the posts we analyzed, it would be The University of Northern …

New Member Spotlight: Collectively

Team WOMMA All Things WOMM 0 Comments

Collectively is a pioneering influencer marketing agency connecting brands with the most creative voices on social media. The output of our work is digital word of mouth marketing and advocacy designed to build brands online and off. With 50 employees and offices in San Francisco and NY, our team is comprised of the best and brightest talent drawing from traditional …

Open for Public Comment: WOMM Measurement Guidelines

Team WOMMA All Things WOMM 0 Comments

WOMMA’s Research & Measurement Council needs your feedback!  The council has drafted measurement guidelines to bring consistency and accountability to WOMM reporting across the industry. The guidelines are a follow-up to the Media Rating Council’s Social Measurement Guidelines, which were developed with WOMMA’s help and published in 2015. These guidelines focus exclusively on consumer-to-consumer brand messaging and are designed to …

How Non-profits Create Highly Engaging Content

Unmetric All Things WOMM 0 Comments

This is sponsored content courtesy of Unmetric. Most brands use social media to boost their sales directly or indirectly. Non-profits, however, have very different reasons for using social media. Let us take a closer look at what non-profits seek to get out of social media and how they go about doing that. To start out, we consulted Discover to see …

The Unmetric Brand Report (Vol.3)

Unmetric All Things WOMM 0 Comments

Brands were hard at work on social media last month. A large chunk of the conversation was around Super Bowl. Brands also ran campaigns that focused on product launches, industry events, CSR initiatives and more. Here is a look at some of the top brand campaigns from February. Super Bowl Brands that had Super Bowl ads repurposed the ads as …

The Social Marketers Axis of Evil (Part 3): Distrust

Shawn Miller All Things WOMM 0 Comments

This is a three-part guest post by Shawn M. Miller, CXO at Smync and Author of The New Face of Your Brand: Social Brand Advocacy grows Business with Customer Community and Co-Created Marketing. According to the latest research, American consumers believe that marketers act with integrity, a mere 4% of the time and trust advertising only 1% of the time. Here’s …