While tuned into Sarah Hofstetter’s WOMMA webinar on Weaving Social Marketing into Word of Mouth Marketing (July 29), I learned about 360i’s Social Marketing Playbook. Looks interesting. Looks helpful.
Mommy Bloggers have been on the frontlines of the ethical battles involving disclosure and compensation as detailed in this Ad Age article and sidebar video.
We live in a world where people trust the opinions of people like themselves more than they trust marketing messages from corporations.
More and more businesses are using Twitter. However, the return on the investment of time and money needed to use Twitter effectively might be stopping some businesses from using Twitter. Other companies might still be confused as to what Twitter is, why it matters, and how it can be used.
If your business is still on the sidelines when it comes to Twitter and you, as a marketer, need some ammo to better sell-in the benefits of using Twitter … consider reading the just published TWITTER 101 GUIDE.
Charlene Li (Altimeter Group) and Ben Elowitz (Wetpaint) just released an interesting paper linking financial success with social media engagement. Their findings reveal, “… the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social engagement.
This WOM Truth is a slight twist on a statement Steve Hershberger of ComBlu shared a few years at a WOMMA Conference. Steve said buzz may create awareness about a brand, but it will be evangelists and advocates that will keep the buzz alive.
As marketers we see this maxim in action often.
“For all the ink spilled on the importance of Twitter and Facebook as feedback an customer-service channels, there’s another social-media tool marketers are increasing finding useful … the humble product review.” [source: Ad Age article]
We’ve all seen online ratings and reviews.
More chatter is happening regarding the Federal Trade Commission’s forthcoming guidelines on endorsements and testimonials in online marketing. It’s not an easy topic for us marketers to understand.
The term “Social Media” is sexy. Twitter. Facebook. Blogs. All sexy in today’s marketing world where people are sharing opinions, insights, experiences, and perspectives with each other online.
A simple Google Trends search shows how much sexier a term “Social Media” has become compared to “Word of Mouth.” In early 2007, “social media” overtook “word of mouth” in online search activity.
I’m starting a new series on the ALL THINGS WOM blog. Over the next couple months, I’ll be sharing bite-size lessons on key ideals that make word-of-mouth marketing more effective and ethical. It’s being called WOM TRUTHS.
This WOM TRUTHS series is somewhat inspired by NPR’s “This I Believe” essay series, which was based on a radio program hosted by Edward R.
In 2005, Seth Godin wrote the FREE PRIZE INSIDE. It’s essentially a guidebook for creating remarkable products and services. As marketers we know when remarkable things get remarked about … word of mouth happens..
This 2-minute video ditty shares two word-of-mouth worthy free prizes I experienced while staying at the Hotel Burnham in Chicago.