WOM at WORK 2

Harvey Morris All Things WOMM 0 Comments

In an earlier post I shared WOM TRUTH #11: A Company’s Personality is its Best Form of Advertising. Using Word of Mouth activities in this way is about designing a business to showcase its unique personality in ways customers are compelled to tell others about.

Two Takes on Disclosure

Harvey Morris All Things WOMM 0 Comments

U.S. News and World Report asks, “Should blogger sponsorship deals be regulated?” Robert Weissman from Commerical Alert argues for regulated disclosure. Paul Rand, president-elect of WOMMA, presents the case for voluntary disclosure.

A Talkable Brand is…

Harvey Morris All Things WOMM 0 Comments

WOMMA recently announced its 2009 Summit in Las Vegas on Nov. 19 & 20. The conference theme is CREATING TALKABLE BRANDS using the original social media (word of mouth) and digital social media (online stuff).

The conference agenda is still being put together.

What Gets Measured Gets Manufactured.

Harvey Morris All Things WOMM 0 Comments

Trending Topics on Twitter are viewed by marketers as a success measurement.

Positive Online Reviews are viewed by marketers as a success measurement.

Search Engine Optimization is viewed by marketers as a success measurement.

Yet, each one of these success measurements can be manufactured.

PQ Media WOM Forecast Report

Harvey Morris All Things WOMM 0 Comments

Did you see this? PQ Media has released its second Word of Mouth Marketing Forecast Report. The report offers a deep dive into the size, scope, and growth of the Word of Mouth Marketing industry.

It’s a hefty read at 115 pages.

re: Blogging with Integrity

Harvey Morris All Things WOMM 0 Comments

Mommy Bloggers have been on the frontlines of the ethical battles involving disclosure and compensation as detailed in this Ad Age article and sidebar video.

We live in a world where people trust the opinions of people like themselves more than they trust marketing messages from corporations.