In an earlier post I shared WOM TRUTH #11: A Company’s Personality is its Best Form of Advertising. Using Word of Mouth activities in this way is about designing a business to showcase its unique personality in ways customers are compelled to tell others about.
U.S. News and World Report asks, “Should blogger sponsorship deals be regulated?” Robert Weissman from Commerical Alert argues for regulated disclosure. Paul Rand, president-elect of WOMMA, presents the case for voluntary disclosure.
WOMMA recently announced its 2009 Summit in Las Vegas on Nov. 19 & 20. The conference theme is CREATING TALKABLE BRANDS using the original social media (word of mouth) and digital social media (online stuff).
The conference agenda is still being put together.
Chuck McKay is convinced Word of Mouth marketing doesn’t exist. Writing on AllBusiness.com, Chuck believes Word of Mouth is not marketing because it can only happen person-to-person and the message that gets passed around cannot be controlled.
That’s the fundamental WOM Truth. Deception is ultimately counterproductive. Dishonest word of mouth marketing will always be exposed and deplored.
Urban Nutrition has learned this lesson the hard way.
A very interesting conversation took place last week on the Social Media Insider blog. David Berkowitz pondered the need for a advertising pricing model to better distinguish the relational elements of Social Media activities from more traditional media advertising models.
Trending Topics on Twitter are viewed by marketers as a success measurement.
Positive Online Reviews are viewed by marketers as a success measurement.
Search Engine Optimization is viewed by marketers as a success measurement.
Yet, each one of these success measurements can be manufactured.
Did you see this? PQ Media has released its second Word of Mouth Marketing Forecast Report. The report offers a deep dive into the size, scope, and growth of the Word of Mouth Marketing industry.
It’s a hefty read at 115 pages.
While tuned into Sarah Hofstetter’s WOMMA webinar on Weaving Social Marketing into Word of Mouth Marketing (July 29), I learned about 360i’s Social Marketing Playbook. Looks interesting. Looks helpful.
Mommy Bloggers have been on the frontlines of the ethical battles involving disclosure and compensation as detailed in this Ad Age article and sidebar video.
We live in a world where people trust the opinions of people like themselves more than they trust marketing messages from corporations.