Creating Talkable Brands | Preview #3

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Day 1 of WOMMA’s Creating Talkable Brands Conference (Nov. 18 – 20, Las Vegas) has been highlighted. We’re continuing to highlight Day 2 activities with this post and with more posts to come…

Turning Influencers into Evangelists
[Thurs.

Creating Talkable Brands | Preview #2

Harvey Morris All Things WOMM 0 Comments

We began the preview of WOMMA’s Talkable Brands Conference (Nov. 18 – 20, Las Vegas) by highlighting a few sessions from the afternoon of Day 1. Highlighting the agenda from Day 2 will take a few posts to spotlight some of the sessions.

Answers from Academics to WOM’s Toughest Questions
[Thurs.

Creating Talkable Brands Preview #1

Harvey Morris All Things WOMM 0 Comments

We’re less than a month away from WOMMA’s Talkable Brands Conference (Nov. 18 – 20). Sign-ups have been strong. And for good reason — the agenda is strong.

There are over 40 sessions with 4 learning tracks and 4 keynotes addresses (.pdf agenda).

LEARN IT. DO IT!

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WOMMA just launched the LEARN IT. DO IT! Education Series. We’re now offering Brands, Agencies, and Non-Profits on-site education about Word of Mouth and Social Media Marketing.

For a flat-rate travel fee, I’ll visit your business and share what WOMMA has learned on how to make Word of Mouth happen and how to effectively use Social Media to make your brand more talkable.

Will the FTC come after me?

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Some of the fallout from the updated FTC regulations concern how the FTC will monitor and track violators. Violators being people using social media to endorse a product or service without disclosing any material connection they have to the product/service they are touting.

Will the FTC come after individual bloggers for not disclosing they have been influenced with free product to post something about a product/service? That’s a question many bloggers have.

According to Anthony DiResta, WOMMA’s general counsel, the FTC will not be monitoring online activity all day every day to ensure compliance.

WOMMA’s Archived FTC Webinar

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Much has been written and much will continue to be written about the implications of the revised FTC guidelines on endorsements and testimonials in advertising. For WOMMA, we’ve been tracking these matters since the inception of WOMMA.

Developing story … new FTC Guidelines are Published

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WOMMA will continue to be all over the just-announced new guidelines from the FTC on endorsements and testimonials. We’ll be giving members and non-members practical guidance on what the revised guidelines mean and how to ensure marketers can develop/implement word of mouth marketing programs to completely abide by the FTC guidelines.

The press release from the FTC toplines the revisions made to the guidelines.

Listen. Learn. Respond.

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PR Week recently asked a small group of marketers and public relations practitioners if brands can interact on social networks without appearing overly intrusive. Lots of good responses in the article, definitely worth reading.

I was included in the mix and my response that made it into PR Week was edited slightly.

SUMMARY | WOMMA’s Disclosure Webinar (Sep 14)

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BACKSTORY
This fall, the Federal Trade Commission (FTC) will release updated guidelines on endorsements used in advertising and marketing. Current guidelines were last updated long before the Internet became an irreplaceable communication/networking channel and before marketers understood the irrefutable power of word-of-mouth marketing.

The FTC works to protect consumers from being influenced by unethical, untruthful, and unscrupulous business practices.