LEARN IT. DO IT!

Harvey Morris All Things WOMM 0 Comments

WOMMA just launched the LEARN IT. DO IT! Education Series. We’re now offering Brands, Agencies, and Non-Profits on-site education about Word of Mouth and Social Media Marketing.

For a flat-rate travel fee, I’ll visit your business and share what WOMMA has learned on how to make Word of Mouth happen and how to effectively use Social Media to make your brand more talkable.

Will the FTC come after me?

Harvey Morris All Things WOMM 0 Comments

Some of the fallout from the updated FTC regulations concern how the FTC will monitor and track violators. Violators being people using social media to endorse a product or service without disclosing any material connection they have to the product/service they are touting.

Will the FTC come after individual bloggers for not disclosing they have been influenced with free product to post something about a product/service? That’s a question many bloggers have.

According to Anthony DiResta, WOMMA’s general counsel, the FTC will not be monitoring online activity all day every day to ensure compliance.

WOMMA’s Archived FTC Webinar

Harvey Morris All Things WOMM 0 Comments

Much has been written and much will continue to be written about the implications of the revised FTC guidelines on endorsements and testimonials in advertising. For WOMMA, we’ve been tracking these matters since the inception of WOMMA.

Developing story … new FTC Guidelines are Published

Harvey Morris All Things WOMM 0 Comments

WOMMA will continue to be all over the just-announced new guidelines from the FTC on endorsements and testimonials. We’ll be giving members and non-members practical guidance on what the revised guidelines mean and how to ensure marketers can develop/implement word of mouth marketing programs to completely abide by the FTC guidelines.

The press release from the FTC toplines the revisions made to the guidelines.

Listen. Learn. Respond.

Harvey Morris All Things WOMM 0 Comments

PR Week recently asked a small group of marketers and public relations practitioners if brands can interact on social networks without appearing overly intrusive. Lots of good responses in the article, definitely worth reading.

I was included in the mix and my response that made it into PR Week was edited slightly.

SUMMARY | WOMMA’s Disclosure Webinar (Sep 14)

Harvey Morris All Things WOMM 0 Comments

BACKSTORY
This fall, the Federal Trade Commission (FTC) will release updated guidelines on endorsements used in advertising and marketing. Current guidelines were last updated long before the Internet became an irreplaceable communication/networking channel and before marketers understood the irrefutable power of word-of-mouth marketing.

The FTC works to protect consumers from being influenced by unethical, untruthful, and unscrupulous business practices.

WOM at WORK #2

Harvey Morris All Things WOMM 0 Comments

Here’s another example of a company following WOM TRUTH #11: A Company’s Personality is its Best Form of Advertising.

Mighty Fine Hamburgers in Austin, TX showcases its unique personality in practically every customer touchpoints.

WOM at WORK 2

Harvey Morris All Things WOMM 0 Comments

In an earlier post I shared WOM TRUTH #11: A Company’s Personality is its Best Form of Advertising. Using Word of Mouth activities in this way is about designing a business to showcase its unique personality in ways customers are compelled to tell others about.

Two Takes on Disclosure

Harvey Morris All Things WOMM 0 Comments

U.S. News and World Report asks, “Should blogger sponsorship deals be regulated?” Robert Weissman from Commerical Alert argues for regulated disclosure. Paul Rand, president-elect of WOMMA, presents the case for voluntary disclosure.