How Non-profits Create Highly Engaging Content

Unmetric All Things WOMM 0 Comments

This is sponsored content courtesy of Unmetric. Most brands use social media to boost their sales directly or indirectly. Non-profits, however, have very different reasons for using social media. Let us take a closer look at what non-profits seek to get out of social media and how they go about doing that. To start out, we consulted Discover to see …

The Unmetric Brand Report (Vol.3)

Unmetric All Things WOMM 0 Comments

Brands were hard at work on social media last month. A large chunk of the conversation was around Super Bowl. Brands also ran campaigns that focused on product launches, industry events, CSR initiatives and more. Here is a look at some of the top brand campaigns from February. Super Bowl Brands that had Super Bowl ads repurposed the ads as …

The Social Marketers Axis of Evil (Part 3): Distrust

Shawn Miller All Things WOMM 0 Comments

This is a three-part guest post by Shawn M. Miller, CXO at Smync and Author of The New Face of Your Brand: Social Brand Advocacy grows Business with Customer Community and Co-Created Marketing. According to the latest research, American consumers believe that marketers act with integrity, a mere 4% of the time and trust advertising only 1% of the time. Here’s …

America’s Influencer in Chief

Corey Martin All Things WOMM 2 Comments

In this guest post, WOMMA Board Member Corey Martin positions Donald Trump as “America’s Influencer In-Chief” and offers important guidance for how brands should operate in the new political climate. Corey is the Head of Influencer Marketing and PR at 360i. The use of influence by the President is nothing new. In fact, by the early 1800s the Founding Fathers had …

New Member Spotlight: Boden Agency

Team WOMMA All Things WOMM 0 Comments

BODEN is a leading cross-cultural communications agency with experience reaching consumers in the U.S. and Latin America. The agency works with some the world’s most iconic brands on big, bold thinking that drives conversation, connects communities and inspires cultural leadership. BODEN’s capabilities are multidisciplinary and span across traditional media relations and influencer marketing to social media and social listening. Natalie …

The Unmetric Brand Report (Vol. 2): Best 2016 Holiday Campaigns

Unmetric All Things WOMM 0 Comments

This is a sponsored nine-part content series from Unmetric looking back at engaging social media campaigns. December was a particularly busy month on social media. The shopping-heavy holiday season witnesses a lot of outstanding campaigns from brands large and small. In this edition, we take a look at some of the campaigns, holiday-themed and otherwise, that social media audiences loved. …

A Message from WOMMA Chair Spike Jones

Spike Jones All Things WOMM 0 Comments

Greetings and Happy New Year from Austin, TX! I’m the new kid – well, the new kid assuming the role of Chair for WOMMA. I’ve actually been involved in this amazing organization since its inception. And I couldn’t be more thrilled at what’s in store for 2017. My, oh my, how we’ve changed over the years. After all, the only …

The Unmetric WOMMA Member Brand Report: 10 Social Media Campaigns We Love (Vol 2)

Unmetric All Things WOMM 0 Comments

This is a sponsored nine-part content series from Unmetric featuring social media campaigns of WOMMA members. Once brands start working on their Thanksgiving campaigns, they can be sure to not rest until next year. The period between December 8th and December 28th saw some exceptional Christmas content from brands across sectors. The WOMMA member brands too had some standout performances. …

The Social Marketers Axis of Evil (Part 2): Disconnection

Shawn Miller All Things WOMM 0 Comments

This is a three part guest post by Shawn M. Miller, CXO at Smync and Author of The New Face of Your Brand: Social Brand Advocacy grows Business with Customer Community and Co-Created Marketing. When most non-millennials think of Millennials, they have the wrong picture in their mind. Millennials are probably older than you think they are. The oldest millennial …