The Unmetric Brand Report: Social Media Campaigns We Love (July 2017)

Team WOMMA All Things WOMM 0 Comments

Here are some general stats from the social media performance of WOMMA member brands that have an active social media presence. The brands we analyzed include American Express, Behr, Burger King, Coca-Cola, GoDaddy, Honda, IBM, Miller Lite, Nissan, Philips, Smuckers, Teach for America and Under Armour.   On average, these brands posted 20 times to Facebook, 19 times to Instagram …

TALK Influence @ New York 2017

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Join 100 of your peers on October 26th in downtown New York for an invitation-only, half-day event showcasing top social marketing leaders, leading brand case studies, the latest trends, and new marketing technologies. This is a free event and space is limited. Contact WOMMA Director of Development Leah Marshall at leah@womma.org to customize a sponsorship package to achieve your marketing …

The Unmetric Brand Report: Social Media Campaigns We Love (June 2017)

Stephanie Bankhead All Things WOMM 0 Comments

This is a sponsored nine-part content series from Unmetric looking back at engaging social media campaigns. Brands faced no dearth of content opportunities in May. While some won applause with their content around holidays such as Mother’s Day, Cinco de Mayo and Memorial Day, others stole the show with their innovative strategies. Here is a roundup of how brands stole …

TALK Tour Austin 2017 Event Recap – Does Your Influencer Marketing Measure Up?

Kara Mac Corkindale All Things WOMM 0 Comments

Team Lithium is proud to be the 2017 WOMMA TALK Tour Supporting Sponsor and excited to be in attendance at the Austin event, but more importantly we experienced first-hand the value in discussing the trends and learnings with a diverse group of marketers looking for similar results.  Influencer Marketing is oftentimes underutilized form of engagement, and perhaps that’s because it’s …

WOMMA TALK Influence Chicago 2017

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June 14, 2017 | 8:30 AM – 12:00 PM | Chicago, IL | Register Now Join 100 of your peers in downtown Chicago for a half-day networking and educational event. This event will cover the social media marketing campaign leading up to the failed Fyre Festival and if the influencers or the festival planners are really to blame. Our diverse …

Announcement: WOMMA Leadership Transition

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Dear WOMMA community, We wanted to take a moment and share that a planned leadership transition at WOMMA has taken effect. Several months ago, Harvey Morris came to the board and asked us to put together a transition plan as he wished to focus more on his personal life and well-being. He has been a tremendous leader for the organization …

New Member Spotlight: SOME Center for Employment Training

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SOME (So Others Might Eat) is an interfaith, community-based organization based in Washington D.C. that exists to help the poor and homeless. SOME Center for Employment Training (CET) is the District’s most comprehensive job training program for poor and homeless adults. We recently spoke with with Emily Price, Director of CET, and Maria James, Marketing & Communications Coordinator. Can you tell us …