IZEAfest Offers Discounted Tickets for Brand & Agency WOMMA Members

WOMMA and IZEA have magical news for our brand and agency members! IZEA, one of WOMMA’s Governing Members, invites you to their spectacular event,  IZEAFest – and at a discounted rate! From October 22 to 25, 2015, this three day interactive event is designed to educate, inform and connect social media enthusiasts at the happiest place on earth… Walt Disney World® Resort. Meet the …

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What text analytics do you need for social listening?

Something you may or may not know about me is that  I serve as a senior strategist for Converseon, who offers social media listening services, among many other consulting and activation services. Much of my experience, however, is in text analytics. 20 years experience, as a matter of fact (OK, I am old). So perhaps you’re wondering how social media and text …

Let (Marketing) Freedom Ring: Campaigns That Sparkled This Fourth of July

I have never seen more red, white and blue and personifications of ‘Merica than this year’s Fourth of July holiday. Perhaps it’s because as a parent of young children I’m doing more iconic holiday activities (Parades! Sparklers!) that are then documented on social media, giving me immediate access to the memories of myself and others. When it comes to marketing, …

The WOM Conversations That Dominated Cannes

Each year the Cannes Lions International Festival of Creativity celebrates the most creative, innovative, and inspiring campaigns of the marketing and advertising industry. Last week a record 12,000 attendees assembled on the shores of France to sip wine and revel in each other’s design, PR, film, and digital marketing accomplishments. With such a huge pool of talented individuals and ideas, …

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Do you give new ideas a tough time?

I like to give advice on how to approach digital marketing in different ways. One of the most important traits in a digital marketer is persistence: never giving up, even if that means having to try several new approaches to solve a problem. But I often find people telling me that they are still holding themselves back. And I think I …

8 Immediate Ways to Improve Your Social Strategy: Takeaways from T.A.L.K. Social Chicago

On Tuesday, May 19th, WOMMA brought together 12 speakers to share their insights on word of mouth and social media marketing during T.A.L.K. Social Chicago. From talking fan engagement in the professional sports scene, learning more about how MillerCoors capitalized on #ItsMillerTime and dissecting the results of WOMMA’s landmark Return on WOM study, the morning’s speakers offered actionable takeaways for …

Social Listening Drives Traditional Market Research

It seems to me that some people still don’t believe in the market value that social media can deliver. I won’t try to convince you otherwise if you think social media can’t answer market research questions. I do, however, want to explain how social media can help drive traditional market research projects. We can all agree that that traditional market …

How Brands Took on Cinco de Mayo

Cinco de Mayo celebrates the Mexican victory over the French at the Battle of Puebla, but the average American Millennial likely doesn’t have that in mind when giving into the margarita and taco infused celebration that has become the essence of May 5th in the US. Cinco de Mayo is actually a relatively minor holiday in Mexico when compared with …

5 Things I Learned at T.A.L.K. Social New York

Okay, first things first. Full disclosure, I am not really one of you. For the last 12 years it has been my job to “market” the product testing results and the brand for one of the largest consumer service organizations in the world. And, three years ago that expanded to include growing and developing our social audiences. But despite my white-hat, …

Why the Next Phase of Marketing to Women is Marketing with Women

Whether it’s Gisele punching mean tweets or children showing us how they throw “like a girl,” female empowerment campaigns are one of the biggest trends in advertising today. Marketers are beginning to understand what women want to see from brands, whether that is a more realistic depiction of their everyday lives or an uplifting message that speaks to them in a genuine …