America’s Influencer in Chief

Corey Martin All Things WOMM 2 Comments

In this guest post, WOMMA Board Member Corey Martin positions Donald Trump as “America’s Influencer In-Chief” and offers important guidance for how brands should operate in the new political climate. Corey is the Head of Influencer Marketing and PR at 360i. The use of influence by the President is nothing new. In fact, by the early 1800s the Founding Fathers had …

New Member Spotlight: Boden Agency

Team WOMMA All Things WOMM 0 Comments

BODEN is a leading cross-cultural communications agency with experience reaching consumers in the U.S. and Latin America. The agency works with some the world’s most iconic brands on big, bold thinking that drives conversation, connects communities and inspires cultural leadership. BODEN’s capabilities are multidisciplinary and span across traditional media relations and influencer marketing to social media and social listening. Natalie …

The Unmetric Brand Report (Vol. 2): Best 2016 Holiday Campaigns

Unmetric All Things WOMM 0 Comments

This is a sponsored nine-part content series from Unmetric looking back at engaging social media campaigns. December was a particularly busy month on social media. The shopping-heavy holiday season witnesses a lot of outstanding campaigns from brands large and small. In this edition, we take a look at some of the campaigns, holiday-themed and otherwise, that social media audiences loved. …

A Message from WOMMA Chair Spike Jones

Spike Jones All Things WOMM 0 Comments

Greetings and Happy New Year from Austin, TX! I’m the new kid – well, the new kid assuming the role of Chair for WOMMA. I’ve actually been involved in this amazing organization since its inception. And I couldn’t be more thrilled at what’s in store for 2017. My, oh my, how we’ve changed over the years. After all, the only …

The Unmetric WOMMA Member Brand Report: 10 Social Media Campaigns We Love (Vol 2)

Unmetric All Things WOMM 0 Comments

This is a sponsored nine-part content series from Unmetric featuring social media campaigns of WOMMA members. Once brands start working on their Thanksgiving campaigns, they can be sure to not rest until next year. The period between December 8th and December 28th saw some exceptional Christmas content from brands across sectors. The WOMMA member brands too had some standout performances. …

The Social Marketers Axis of Evil (Part 2): Disconnection

Shawn Miller All Things WOMM 0 Comments

This is a three part guest post by Shawn M. Miller, CXO at Smync and Author of The New Face of Your Brand: Social Brand Advocacy grows Business with Customer Community and Co-Created Marketing. When most non-millennials think of Millennials, they have the wrong picture in their mind. Millennials are probably older than you think they are. The oldest millennial …

2017 WOMMA Driving Engagement Award Submissions are Now Open!

Team WOMMA All Things WOMM 0 Comments

Calling all auto manufacturers and agencies who work on automotive brands! WOMMA, in partnership with the Chicago Auto Show, wants to see your best social medial campaigns from this year. In its fifth consecutive year, we are excited to announce that submissions for the 2017 WOMMA “Driving Engagement” Award is officially open. We are honoring the automotive brands and agencies …

Every Brand Has a Story to Tell

IZEA All Things WOMM 0 Comments

What is your brands story? Not sure? If your target audience were to think about your brand, what imagery or message would come to mind? Oh – algorithms and search saturation have killed your engagements? My friend you are not alone. Traditional marketing is a thing of the past and being on social isn’t good enough anymore. Sponsored Social, or …

Preview of 2017 WOMMA Events & Programs

Team WOMMA All Things WOMM 0 Comments

It’s the end of the year and planning for 2017 has begun. As you finalize your 2017 budgets and calendar, the WOMMA team thought it would be helpful to give you an at-a-glance view of key networking events and learning opportunities that you won’t want miss. These are just a few of the great events and initiatives that we’re bringing …