WOMMA Position On Native Advertising Becomes FTC Policy

Dear WOMMA Members: WOMMA is planning an exciting year, with many outstanding programs and events to increase your awareness of ethical and legal issues, to promote best industry practices, and to make you compliant in your business practices. I’m writing to bring to your attention a recent FTC Policy on “native advertising,” or advertising and promotional messages integrated into and …

How Food Brands Can Win Over Female Shoppers

It’s a typical Tuesday evening at Jackie’s house in Madison, Wisc. Jackie, 36, is watching her daughter, Lucy, 6 ,and son, James, 5, push their dinner around their plates. “Why aren’t you eating? Jackie asks. “Because you make the same thing all the time. Can’t we have something different for dinner?” Lucy asks. Jackie isn’t alone. According to our recent …

WOMM Resolutions for 2016

In 2007, I attended my first WOMMA Summit and discovered the conversations that we’re building in number and volume about the importance of word of mouth marketing. By the end of 2008 I was elected to serve on the WOMMA Board of Directors and became Chairman in 2011. Last year I concluded the final three-year term that I was eligible …

Auto Brands Are Driving Engagement!

Did you make your New Year’s resolution yet? If you are a marketer who wants to be successful in 2016, you should resolve to find more ways to drive conversations among your consumers. It’s a proven fact that $6 trillion in annual consumer spending is attributed to conversations. High consideration categories, like the automotive industry, have incredible results using word …

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Happy New Year from WOMMA!

Wow, what a year we’ve had at WOMMA, and what’s more exciting is that the best is yet to come! Let’s do a quick recap of this year. In 2015, we added more new powerhouse members—we’re delighted to say that major platforms Twitter and LinkedIn both joined WOMMA this year along with 23 other brands, agencies, and service providers.  Word …

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3 Things Creators Hate About Working With Brands

Influencer marketing has evolved far beyond the limits of the blogosphere. Today, brands are chomping at the bit to pair up with social media content creators and reach Millennials and Gen Z-ers in places like Instagram, Vine and Snapchat. While much has been written about influencer marketing in general, our industry has not previously had much insight into what’s on …

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Is Link Building Hurting Your Marketing?

The last couple of years have consisted of an all-out war on spammers, with Google at the front lines. There is plenty of long-standing advice that link building is the best method for getting attention from Google. But if you are convinced that all-out-link-building campaigns are the best means of success, you may want to re-think your strategy. Link building …