The WOMMA WordA Collaborative Ethics Document Library
Introduction
WOMMA's Ethics Adoption Toolkit is a collaborative ethics document library for companies that want to make a formal commitment to ethics in word of mouth marketing by officially recognizing the WOMMA Ethics Code.
This toolkit includes all the pieces that companies need in order to make word of mouth marketing ethics an official policy within their organizations. It is designed for easy implementation across all departments and, when executed, will help companies demonstrate a measured commitment to consumers and credibility.
The documents within this toolkit provide clear guidance for employees, vendors, and other team members so that they know exactly where your company stands on ethics; they set the rules and empower companies who follow them to avoid situations that may damage their reputation or integrity. Included are documents to help them implement and announce their ethics commitment:
- Internally, to employees
- Publicly, to customers
- Externally, to vendors
WOMMA's Ethics Adoption Toolkit will dry up the market for stealth marketing. Because when brands, agencies, and others adopt a formal ethics policy -- and demand that each of their vendors and partners adopt it, too -- the result is an environment in which stealth marketers cannot sustain themselves.
This is the third tool in WOMMA's new "Practical Ethics" program, which will help marketers turn ethics from a concept into a series of action steps.
Most importantly, this toolkit will help protect consumers, as well as marketers.
Objectives
- Give companies simple tools with which to make an ethics commitment.
- Enable companies to align themselves with the WOMMA Ethics Code.
- Empower word of mouth marketers to educate their employees, vendors, and customers about ethical practices.
- Protect companies from the embarrassment of being exposed for supporting an unethical word of mouth campaign.
- Create economic pressure to do ethical word of mouth by driving business away from unethical vendors.
