A digital marketing weekly podcast with industry interviews on both converting and delighting your customers and audience.
"Before then sportsmen made all their money from hitting a ball in a sporting arena": A tribute to The King, on the course and as one of the earliest sports influencers.
Author and professor Jonah Berger breaks down how the study of psychology can make campaign messaging more contagious. What you already know: "Most word-of-mouth is actually offline." What might make you think: "If we don’t understand the psychology of the customer, it’s hard to use all of that data effectively. The data by itself is just data."
How Viber mixed traditional tactics with influencer campaigns to compete against messaging giants and build a user base of 750 million in just five years.
What else should we be reading, listening to or watching? Share your must-discuss picks for an upcoming 5 Things in the comments here.
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- The Unmetric Brand Report: WOMMA Member Campaigns We Love (August 2017) - July 28, 2017
- The Unmetric Brand Report: Social Media Campaigns We Love (July 2017) - July 26, 2017
- TALK Influence @ New York 2017 - July 19, 2017
- The Unmetric Brand Report: WOMMA Member Campaigns We Love (July 2017) - July 7, 2017
- WOMMA TALK Influence Chicago 2017 - May 24, 2017
- Announcement: WOMMA Leadership Transition - May 22, 2017
- New Member Spotlight: SOME Center for Employment Training - May 19, 2017
- New Member Spotlight: Influenster - May 2, 2017
- TALK Tour Austin 2017 - April 20, 2017
- Open for Public Comment: WOMM Measurement Guidelines - April 4, 2017